YouTube to share revenue with uploaders
YouTube plan to start rewarding people that upload their own videos with a share of the revenue that video creates. Does this model sound familiar? Revver has been using exactly the same idea since it began.
YouTube’s system will be rolled out over coming months, using ads ahead of the clip to generate revenue for both itself and the publisher. Of course, only those that own the full copyright will benefit, authenticated through ‘audio fingerprinting’ technologies that are being developed.
The new features won’t be rolled out all at once to the site’s 70m monthly users, rather gradually over a period of time.
YouTube founder, Chad Hurley, believes that one of the keys to his site’s success is that it wasn’t built around a revenue generating model, allowing users to focus on sharing videos. However, with Google shelling out $1.65bn, revenue will need to be found somehow, somewhere. What the users will think is another matter.
