LG hopes to out do Chocolate


LG ShineLG expects its new Black Label phone, Shine, to do even better than the Chocolate, which is saying something considering its popularity. Sales so far in Korea are greater than for Chocolate over the same period.

LG will be rolling out several “Black Label” phones over the year, including the hugely anticipated Prada phone which will beat the iPhone to full touchscreen navigation.

LG was rescued by the Chocolate phone despite it’s lack of usability (personally I’ve never had a worse phone in my life), with the Korean’s handset division in the black last year for the first time. The real question is whether current Chocolate owners will be seduces by the sleek lines and glossy finish, or whether they’ll be put off LG for life (I know I have).

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