xibro

The week following Vodafone’s announcement regarding MySpace, O2 has unveiled its own offering - My BlueBook. Not the most creative of brands in my opinion, but I guess it’s descriptive.

The O2 service puts the emphasis on user generated content - photos, videos and profiles, all of which can be shared amongst other registered customers (with 3G enabled handsets of course). It all sounds pretty fancy, but what it really comes down to is providing online server space for O2 customers.

It does have some nice features like being able to backup contact lists and numbers - hopefully spelling the end of those irksome SMS backup devices (I never have found one I liked or that worked well).

O2 is actually just the latest network provider to utilise NewBay’s Lifecache system, joining Orange, Alltel Wireless, T-Mobile and Swisscom.

It’s difficult to imagine a social networking producing working in the current environment - 3G usage isn’t as high as it could be, and tends to still be expensive. But it is a sign of things to come, with popular internet services gradually migrating onto mobile devices.