xibro

You may or may not be aware that BenQ Mobile (or BenQ Siemens as it was) went bankrupt at the end of last year.  BenQ had purchased the ailing Siemens group in 2005, but failed to turn the business around.

Well administrators have failed to find a buyer and so the company will close down, meaning almost all jobs will go.  All assets will be auctioned in Hamburg to be set against liabilities (a massive $1.16bn).

It seems that competition from the big players, noticably Nokia, were too much for the outfit to make things work.  Which is a shame because the loss of the brand further reduces the pool of choice.

It’s amazing that such a brand could fail so easily - with the likes of LG going from strength to strength, it is certainly possible to make an impact against the big four, and all it would have taken is a ‘hero’ product (like the LG Chocolate, Motorola RAZR).

RIP BenQ Siemens.