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The week following Vodafone’s announcement regarding MySpace, O2 has unveiled its own offering - My BlueBook. Not the most creative of brands in my opinion, but I guess it’s descriptive.
The O2 service puts the emphasis on user generated content - photos, videos and profiles, all of which can be shared amongst other registered customers […]

Vodafone has been spending hard for the last couple of weeks. In the internet world, it has signed deals with MySpace, eBay, YouTube and now Google Maps. You can be sure that little lot didn’t come cheap.
But the cost pales into comparison when looking at their latest purchase. They have just paid […]

US network Cingular has tripled its Q4 net income compared to the previous year, and added 2.4 million new subscribers - smashing the record set in 2005 by Verizon (+2m).
However, a relatively large proportion of these new additions are prepay customers, who have lower ARPU (spend) and can switch networks easily.
It will be interesting to […]

Virgin Mobile has not sold even 10,000 TV-enabled Lobster handsets, despite significant advertising costs (Pamela Anderson doesn’t come cheap I am sure) and slashing the price to less than £100.
Not really surprising, given the ugly, dated, look of the handset. Sure people want to own the latest and greatest, and mobile TV is certainly […]

Sky, which already offers broadband, telephone and TV services, today upped its carriage fees - sparking rumours that it could be getting closer to a mobile offering.
Quad-play is the holy grail for technology companies at the moment, with NTL:Telewest the first to complete the circle with the purchase of Virgin.
Sky launched a huge marketing campaign […]

Vodafone is always one to use its sponsorship deals to the full, and it’s no big surprise that they have today unveiled a trio of handsets with the F1 team’s branding. One is a Samsung, the other two are Sharps.
The Sharp shown on the right here looks like it could be nice, though very […]

3 mobile announced today that it is cutting roaming charges in seven countries, including Italy, Ireland and Australia.  Customers will be charged the same rate whether they are in the UK or abroad, and do not need to sign-up for the service - everyone automatically gets it.
They have named the service “3 Like Home” … […]